didas today introduces AlphaBounce, an innovative new running shoe that offers an adaptive fit and feel for runners and versatile athletes.
The combination of BOUNCE cushioning in the midsole with a seamless upper enables athletes to stay focused on their run with fewer distractions and restrictions.
“AlphaBOUNCE was created from the notion that in order for athletes to perform at their highest potential, they need to be ‘in the zone’ – defined as a state of determination, clarity, or disconnect – which allows athletes to play more freely,” said Andy Barr, Category Director for adidas Global Running. “adidas aims to remove distractions and help athletes achieve that state more quickly with the seamless experience of AlphaBOUNCE.”
AlphaBOUNCE was developed using a motion capture technology called Aramis, which measures mechanics of the foot during movement. Based on motion capture insights during a runner’s stride, the defining features of AlphaBOUNCE were designed to offer support or expansion where the athlete needs it most, coupled with minimal materials and stitching to offer fewer distractions while running.
AlphaBOUNCE features a first of its kind FORGEDMESH upper, which is comprised of one layer of materia...